Sponsorship packages that survive the renewal meeting.
Most club sponsorship packages are a price with bullet points underneath. This is how to build one from measurable inventory, price it defensibly, and report on it so the partner comes back.
A sponsorship package is not a price list. It is a claim about what a partner will receive, and every claim in it should be one you can prove at the end of the season.
Most clubs cannot. The package was assembled to justify a number, the deliverables were written as adjectives rather than figures, and nobody built the report before selling the promise. That is why renewals are hard.
Start with inventory, not a price
Before deciding what anything costs, list every place a partner's name can appear. Kit by position. Perimeter boards by position. Website, app, newsletter, social. Matchday announcements, hospitality, player appearances.
A mid-tier club usually finds twenty to thirty distinct units. Until they are written down with an audience figure attached to each, any price is a guess.
Our full method is in how to create sponsorship packages.
How many tiers, and what separates them
Three or four. Never six. And each level must contain something the level below cannot buy at any price — category exclusivity, front-of-jersey, naming rights.
If your tiers differ only in quantity, every prospect negotiates down, because they can always buy more of the same thing later. See tiered sponsorship packages for the structure.
Pricing you can defend
Do not benchmark against a bigger club. Build the price from a cost per thousand impressions you can prove — ideally the CPM your own club pays when it boosts a post, because that is a real transaction a sponsor cannot dispute.
Then apply a premium for placements with genuinely higher attention, justified by your own engagement data rather than a table from the internet. The method is in how to price sponsorship inventory.
Keep three columns apart. Counted impressions you served and logged. Measured exposure detected in content. Estimated exposure modelled from attendance. Adding them into one headline number is the fastest way to lose a media agency's trust.
Writing deliverables as numbers
Not "regular social media presence" but "a minimum of 24 posts featuring the partner mark". Not "newsletter inclusion" but "12 newsletter placements".
Numbers make a package comparable, which makes it sellable. They also make it trackable, so you discover the shortfall in week 20 rather than at renewal.
Building the report first
Decide what the season-end report will contain before you sell the package, and confirm you can actually produce it. If a deliverable cannot be measured, either find a way or take it out.
What belongs in that report is covered in what a sponsorship report should contain.
Read next
How Octafield Club fits in
Everything above is doable with a spreadsheet and discipline. What is hard is the measurement — detecting partner marks across thousands of images, scoring them by prominence, tracking deliverables against contracts, and producing a report that survives a media agency reading it.
That is what the platform does. It also runs the club website and fan app the inventory sits on, so the counted impressions are counted by the same system that reports them.
Send us one season. We’ll show you what it was worth.
Give us your social accounts and a partner list. We come back with the exposure those partners already received, measured, before anything is signed. No cost, no commitment.