Matchday and team apps built to be reopened.
A quarter of sports apps are opened exactly once. Ours is built around the live match, because that is the only thing a supporter reliably comes back for.
Most club apps fail, and they fail for the same reason: nothing inside them is urgent. A news archive and a fixture list are useful, but neither is worth opening on a Tuesday, so within three weeks the app is off the home screen.
The fix is not more features. It is one thing that is only true right now.
The habit loop
Team announcement on Thursday. Kick-off push. Live score. Result push. Player-of-the-match vote while attention is still high. Reaction video on Sunday.
Four or five notifications a matchday, each one something a supporter actually wanted. That sequence is the product; everything else supports it. The detail is in how matchday apps work.
What is in the app
- Live match centre with timeline, cards and replacements
- Fixtures, results, log and squad, arriving from the Octafield archive
- Player profiles and career histories
- Push notifications, segmented and sponsorable
- Prediction game and player-of-the-match voting
- Player content — recorded on a phone, approved by the club, published with a sponsor frame
- Membership and supporter card
- Store, where the club has one
The second-week test. Ask what a supporter opens the app for on an ordinary Tuesday in week two. If there is no honest answer, the app fails regardless of budget. Ours is the live match and the vote — covered in why most club apps are deleted.
Seven sponsor placements
None of them a banner. The match centre carries the title partner because it is opened in most sessions. The vote and the prediction game carry the next two. Every clip a player submits publishes with a branded frame. The store sits at the bottom, because that is what it earns.
Each placement is measured, so a partner sees delivery rather than a promise. That connects to sponsorship measurement.
How it gets published
Flagship clubs publish under their own Apple and Google accounts, so the listing, the reviews and the installs belong to the club and survive a change of vendor. Smaller clubs go into a container app with club switching.
We will not batch-submit near-identical apps from one developer account, because Apple's guidelines prohibit it and vendors have lost entire client bases that way. More in publishing a club app.
What it costs
The app is included from our Season tier upward, alongside the website and live match centre, rather than quoted as a separate build. A custom app from an agency typically starts around €25,000 with maintenance on top — the comparison is in what a club app costs, and the free options are weighed in free sports team apps.
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